I know a LOT of business coaches will disagree with me but…

May 29

In my opinion you shouldn’t spend ANY time whatsoever on the top of your funnel (aka lead magnet, front door offers etc) until you’ve spent significant time building, marketing, selling and delivering the bottom of your funnel aka your core offers

I know it seems logical to build your audience first and get them in on a less expensive offer

But this is just WRONG

First of all if you sell them on a cheapy one-off thing and don’t have a backdoor offer to help them get the REAL results they actually came for they’ll probably walk away more confused than ever and under the false assumption they can do it well/quickly all by themselves

But also: why would you go to the trouble of building an audience when you don’t even know what kind of audience you want to build?

You learn that by launching offers and delivering them over and over again in their various iterations.

THEN you can finally arrive at the answers to these all-important questions:

Who do I want to serve?
How do I like delivering my services?
What is my process to help them get results?
How do I attract these exact kinds of people with my marketing?
How do I move them to a buying decision in a way that is ethical, spacious and comfortable for all parties?

And now that you have these answers you can build out the top of your funnel and test/tweak that ish for a while before you run ads

Otherwise you’re just wasting your time and money on business development projects your business is not actually ready for

There IS a proper order to scaling a small business

So if you’re DONE spinning your wheels and pouring money down the drain trying to build out a complicated funnel, I invite you to invest in the LAST funnel-design mentoring program you’ll ever need

Because not only will I build out your funnel with you - I’ll teach you how and when to build each asset in your funnel so you can always know exactly what to put your life force into- and what to bookmark for later - given your particular stage of business growth

Message me for the link to my new 30-Day Private Intensive, Multi-Six Figure Funnel

Let’s freaking go Boss!!

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Kristin Lovelace